ASUS ExpertBook Ultra, Flagship of the Industry. Period.
With such an ambitious tagline, it is abundantly clear that ASUS intends to set sky-high expectations with its latest flagship. Built with elite specifications engineered specifically to power AI-driven enterprise workflows—and carrying a premium price tag to match—the ASUS ExpertBook Ultra aims to be the epitome of what a modern executive laptop should be: equal parts corporate workhorse, travel companion, and status symbol all at once.
But, what does it truly mean to be the flagship laptop of the industry?
In the absence of an exact benchmark, perhaps that claim can be judged through feeling—the impact of the moment the ASUS ExpertBook Ultra is unboxed for the first time.
It is a standout design, befitting the ASUS design philosophy of “Featherlight. Built Tough.” The ASUS ExpertBook Ultra uses an arresting magnesium-aluminum frame—the same kind of material used in the aerospace industry and high-performance race cars—giving it the texture of smooth earthenware that is simply delightful to handle. The 9H Nano Ceramic finish asserts the model’s durable feel; scratches and smudges simply brush right off with a wipe.
Open the lid and the 14-inch 3K 120Hz Tandem OLED touchscreen serves as an immediate showstopper. Boasting peak brightness of up to 1,400 nits, the display delivers ultra-vivid colors and high contrast that look good from virtually every angle all thanks to a matte anti-glare finish. Meanwhile, the audio through the six-speaker Dolby Atmos system is similarly rich and immersive, offering high-quality built-in audio without needing extra devices.
Combined, these audiovisual features make the ASUS ExpertBook Ultra perfectly capable of making work seamless, whether you’re in a physical boardroom or in an online meeting. Which is perhaps the whole point; wherever it might be, you can bring your work with you seamlessly.
To note, the inputs feel similarly premium. The keyboard with 1.5-millimeter (mm) key travel provides a comfortable and satisfying typing experience even during long sessions of typing up reports or hashing out code. The 6-sensor haptic touchpad offers a large canvas which feels smooth and precise, though its hyper-responsive tactile feedback may need some orientation for those more accustomed to traditional mechanical clickpads.
Weighing exactly 0.99 kilograms, it is incredibly thin at 10.9 mm, which in itself is impressive as it also comes equipped with a complete array of physical ports including HDMI, dual Thunderbolt 4 ports, and a legacy audio jack. The overall package makes it an elegant, yet resilient device that is ultra-portable and extremely comfortable to use anywhere, easily carried in a tote bag, briefcase, or small backpack, and easily set up on your lap, at the backseat of a car, or at the office.
Despite its minimalist aesthetic and slim profile, the ASUS ExpertBook Ultra does not in any way feel fragile—with good reason. The laptop has passed a series of 24 military-standard tests and more than 150 ASUS in-house tests to ensure the device’s durability against real-world conditions, including extreme temperature tests, high pressure, humidity, and shock, to hinge testing repeated thousands of times.
It can also handle liquid spills on the keyboard, along with extra protection around ports, making it ideal for use in informal workspaces such as coffee shops or airport lounges.
Perhaps the most striking feature of the ASUS ExpertBook Ultra is its feeling of comfort and reliability. As modern workplaces are no longer confined to cubicles and desks, ASUS recognizes the need for a laptop to be flexible, efficient, and high-spec. It is easy to imagine any always-on-the-go professional, digital creator, hybrid worker, or entrepreneur to get a lot of mileage out of this highly mobile and powerful partner.
And this can be taken literally. The ASUS ExpertBook Ultra boasts up to 26 hours of use out of its 70Wh battery, and fast charging features that can refill half the tank in 30 minutes. Given the power underneath the hood, it is a remarkable piece of tech wizardry.
The ASUS ExpertBook Ultra is powered by up to the Intel Core Ultra X9 Series 3 processor, the latest-generation platform that delivers a significant boost in computing performance and power efficiency.
Paired with Intel Arc Graphics for strong visual capability and a 50 TOPS NPU for artificial intelligence acceleration, this laptop is an ideal device for a wide range of needs: from administrative work and visual design to dynamic presentations, heavy data processing, and even offline use of generative AI applications. Perhaps, even several of those all at once.
The ExpertCool Pro cooling system is designed to maintain stable performance even under intensive workloads. With the ability to sustain performance at 50 watts, this laptop can run optimally—and quietly—even in demanding sessions such as 4K video editing, animation rendering, or operating virtual machines without the need for thermal throttling.
As the laptop is designed for a wide-range of industries and users, it comes complete with a suite of enterprise-grade security features, such as dual self-healing BIOS, Microsoft Secured-core PC, a match-on-chip fingerprint sensor, TPM 2.0, and a webcam privacy shutter. All of these features come in-built for users who might not want to handle the complexities of a manual security setup to allow them to work with peace of mind, without worrying about data leaks or advanced malware threats.
Finally, to meet modern corporate ESG mandates, the ExpertBook Ultra sports elite EPEAT Climate Gold certification and adheres to the stringent EU PEF environmental standard. The laptop utilizes eco-friendly materials and low-carbon production footprints, satisfying green procurement benchmarks without sacrificing processing power.
The ExpertBook Ultra carries a default warranty of 3 years, which could be upgraded to up to 5 years. This is coupled with a 5-year firmware and driver update support for its NIST SP 800-193-compliant BIOS, which ensures the device stays protected against emerging security threats for the full life of the device, not requiring IT intervention or additional licensing.
Overall, the ASUS ExpertBook Ultra delivers a device that not only meets the demands of the modern workplace, but also elevates every professional lifestyle. With a light and elegant design, top-tier performance, comprehensive security features, and AI technology that boosts productivity, it offers the ideal choice for professionals looking for a truly complete laptop.
ASUS claims that the ASUS ExpertBook Ultra is “The Flagship of the Industry.” Given all it offers as a symbol of the brand’s “Brilliance in Motion”, form and function as a complete and premium package, it certainly lives up to the title.
ASUS ExpertBook Ultra is now available at select ASUS-authorized technology retailers nationwide. Or learn more at the ASUS official website. For inquiries regarding volume orders, go to https://ph.asus.click/InquireNow-pr.
ASUS Business Philippines is also offering an exclusive Early Bird Bundle Promo for the ASUS ExpertBook Ultra. Purchase any unit of the ASUS ExpertBook Ultra during the promotional period on select tech stores nationwide or at ASUS Expert Stores in Lazada or Shopee, and get an ASUS 100W GaN Charger (included upon purchase) and ₱10,000 worth of SSI Gift Vouchers (for online redemption) that can be used to purchase select luxury and premium items under the SSI Group.
The Copilot+ PC features bear repeating, for the device is capable of handling advanced AI tasks and has a dedicated Copilot key. It also comes with ASUS MyExpert, a built-in AI suite that is tailor-made for productive work, such as document drafting, translation, file search functionalities, meeting transcription, summaries, and live video translations. Crucially, AI workloads on ASUS MyExpert are processed directly on-device, ensuring sensitive corporate data remains strictly secure. These built-in AI capabilities enable executives to work faster and dedicate more time to strategic decision-making.
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