The Philippines uses Google’s Gemini for customer support activities at nearly three times the Southeast Asian regional average, while also standing out as the only country in the region where women make up the majority of the platform’s users, according to a new Gemini report.
In the first-ever Gemini Report: Southeast Asia 2026, released on Tuesday, it said that the country, as a premier hub for business process outsourcing (BPO), uses Gemini for customer support-related prompts at nearly three times the regional average.
These prompts were related to customer support activities such as managing customer inquiries, orders, and complaints, as well as producing marketing content.
The country also stood out as the only country where more Gemini requests came from women than men.
In terms of how the country uses the AI assistant, 24% of prompts were related to creative tasks, while writing-related requests accounted for 17%. Other prompts were about career decisions and workplace support.
Globally, Gemini has more than 900 million monthly users as of April, while its user base in Southeast Asia has more than doubled over the past 12 months, the report said.
Around 40% of prompts in the region were focused on creating something new, such as generating images, writing documents, and coding. The region alone accounts for 5 billion images generated through Nano Banana, Google’s image-generation model.
Other prompts in the region were related to research at 20%, seeking advice and opinions as a thought partner at 10%, and other use cases at 30%.
“What makes this region so remarkable is how naturally it has been woven into daily life,” Sapna Chadha, vice president for Southeast Asia and South Asia Frontier at Google, said in a statement.
“People aren’t just adapting to Gemini; they are using it on their own terms — in modalities they prefer, in languages they speak, and in contexts unique to their lives,” Ms. Chadha added.
Back in the Philippines, the report also found that 90% of prompts from the country were in English, the highest share in the region.
This contrasts with regional peers, where the majority of prompts are in native languages, with a regional average of nearly 70%. Vietnam led at 89%, followed by Thailand at 87% and Indonesia at 84%.
The report also found that Filipinos mainly use Gemini through phones at 71%, computers at 25%, and other devices for the remainder.
Three in four Gemini requests in the region also came from mobile devices, which the report attributed to their ease of use and the multimodal capabilities preferred by users.
Other key findings for Southeast Asia showed that 40% of Gemini users in the region are under 25 years old. The report said this age group makes more requests, engages in longer conversations, and writes significantly more detailed prompts than other age groups.
Singapore topped the rankings in terms of the highest per capita adoption of Gemini globally and recorded the highest daily engagement in the region, at an average of 10 interactions per day.
The first-ever Gemini Report: Southeast Asia 2026 analyzed users across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to understand how people across the region are adopting Gemini to work, create, and navigate their daily lives.
Looking ahead, Google said it seeks to bring the power of AI agents safely and securely to consumers through the introduction of Gemini Spark, Google’s 24/7 personal autonomous agent.
Deeply integrated with Google Workspace tools such as Gmail, Docs, and Slides, Gemini Spark can work in the background even when a user’s laptop is closed or phone is locked.
The feature is currently available in English for Google AI Ultra subscribers and will begin rolling out in Southeast Asia’s local languages starting this week for Ultra subscribers in the region, the report said. — Edg Adrian A. Eva
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