The Philippines has become Canva’s third-largest market for its artificial intelligence (AI) platform, citing rising demand for an AI-powered coding tool, according to a company official.
“The Philippines is actually the third biggest market for Canva AI usage, and one of our really hottest and most popular Canva AI countries,” Canva Head of AI Products Danny Wu told BusinessWorld in a Zoom interview.
“We are fundamentally building Canva and building our product for our community and to help them achieve their goals,” he added.
Canva AI is a set of AI-powered tools within the visual communication platform that helps users brainstorm ideas, generate designs, create images, write content, and draft code. The platform said its AI product offerings have been used 32 billion times globally, with usage tripling over the past year alone.
“Canva AI is our broader AI platform that has everything from web search to memory to connecting apps to on-brand design and so much more,” Mr. Wu said.
Canva Code, the platform’s code-generation tool under Canva AI, allows users to create interactive web content, including landing pages, widgets, and trackers, using prompts instead of manual coding.
Over six million products have been created through the tool since its launch last year.
“We try to build for the greatest good for the greatest number of people, and so a lot of the novel use cases are things that we often never have specifically imagined,” Mr. Wu said.
In the Philippines, teachers and school administrators are among the active users of Canva Code, many of whom use the tool to generate learning materials and streamline workflows.
“Before we launched Canva Code in the first place, we didn’t actually know how useful it would be for teachers,” the Canva official said.
“Helping them not just create visual artifacts, but actually create assessments that are self-grading through code and also store the data in learning systems and really improve their workflows,” he added. “And also help teachers save time while also engaging pupils and students more.”
Beyond classrooms, Canva Code users have also increased among businesses and entrepreneurs. “Creators and businesses are increasingly moving beyond just static visuals and images into richer and more interactive assets.”
Canva’s vibe coding tool has driven about a 25% increase in monthly active users (MAUs) on the platform.
“We’re fundamentally focused on how we can better solve problems for our users, and that’s been the strategy we’ve followed for 10 years,” Mr. Wu said. “I think it works, and we’re continuing to really just listen to our community and build our focus on making our product better.”
With the country’s growing interest in vibe coding, he added that it could become a part of core workplace skills across industries.
“I really do think it will become a standard skill that everyone or most people have, because the difficulty barrier is going to keep on going down because of how powerful it is to be able to turn the imaginative ideas into useful outputs,” Mr. Wu said.
“I genuinely am just really excited to see what our community and our Philippine community does with Canva Code 2.0 and the use cases that it creates,” he added.
In 2025, Canva had 260 million active users per month. Locally, one in every five Filipino internet users use the online platform. — Almira Louise S. Martinez
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