For the fourth straight year, ACEN RES reaped medals at the Stevie International Business Awards, this time winning Gold, Silver, and Bronze across different categories — in a field of 3,400 nominations from organizations in 78 countries all over the world.
ACEN RES and its partner, Synergy Market Research and Consultancy, earned a Gold Stevie as the lone winner in the in the Marketing Campaign of the Year — Best Use of Data to Drive Brand Strategy. The award recognizes their use of research-driven insights to shape brand strategy, helping establish ACEN RES as the Philippines’ leading renewable energy solutions provider under the government’s Green Energy Option Program (GEOP).
ACEN RES also received a Silver Stevie in the Omni-Channel Marketing Strategy of the Year category for its O2O2O (online-to-onsite-to-online) strategy, which helped propel the brand to market leadership in GEOP. Its gala event also earned a Bronze Stevie in the Brand Experience of the Year — Business-to-Business category.
“It is our customers who inspire us to do what we do, and we are heartened by this recognition,” said Miguel de Jesus, COO of Philippine Operations of ACEN.
Germaine Reyes, president and CEO of Synergy said, “There is both science and art in research — the science of getting the data right, and the art of making sense of what it tells us to uncover the “so what” and, importantly, determine the appropriate ‘now what’. We’re happy to collaborate with ACEN RES that allowed us to leverage on both and have the resulting work validated by a jury of renowned practitioners.”
The judges highlighted ACEN RES’s strong campaign performance, authentic storytelling, and effective O2O2O strategy. They also commended how it connected multiple touchpoints, with each channel reinforcing the next, and cited the results as clear evidence of meaningful audience participation and seamless cross-channel integration.
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